Mineral Water under the name Pure was first introduced in Lucknow 2003 by Sira Enterprises a company of Lucknow origin. This company was started by well qualified with management background and specialized in marketing & sales people. Since 2006 Sira has started expanding Pure operations substantially and the turn over has multiplied more than 10 times over a period of 5 years and the average growth rate has been around 30% over this period.

We at Pure value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 20L which are the returnable packs. It is our commitment to offer every Indian pure & clean drinking water. Pure Water is put through multiple stages of purification, ozonised & finally packed for consumption. . Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all plants.

Quality Policy / Processes

We follow stringent quality policy at our manufacturing plant as per ISI and ISO.standards. We are committed to satisfy all our clients with hygienic, safe and .non-carbonated purified drinking water. We tap water from fresh ground water. sources at our unit in industrial area, a green belt away from industrial. and urban residential areas. With the unified efforts of our quality managers, we carry out the purification process in clean and hygienic environment.